An unexpected turn in Catalan programming
At a time when Catalan television had explored all possible formats, ‘SOC and SER will’ emerge as a refreshing and amazing proposal. This program not only presents Catalans in action, but also through a prism that challenges conventions and celebrates cultural identity with unexpected authenticity.
A format that challenges expectations
At first glance, the concept may seem risky, but its execution has proven to be a resounding success. The combination of fun and a certain absurdity allows participants and presenters to neglect the need to please, turning what could have been an exercise in alien shame into a cheerful celebration of Catalan culture.
The duality of shame and identification
The program reveals a fascinating dynamic between the ‘good people’s shame’ and the bad. This distinction, which may seem subtle, becomes apparent when viewers are laughing and suffering at the same time, identifying with the absurd situations that are presented.
The relevance of the current moment
In a context where the Catalan language is at a critical moment, ‘SOC and SER’ is offered as a response to the concerns about its preservation. Instead of proposing an Encorseta solution, the program promotes an honest and uninhibited conversation about cultural identity, without complexes or victimism.
Contestants with a clear vision
The participants of the program show a deep understanding of their culture, jumping naturally between serious and humorous topics. This ability to move between humor and political reflection provides a more realistic and authentic view of today’s Catalan society.
A diverse and inclusive casting
One of the most fascinating aspects of ‘Soc i will’ is like the casting reflects the diversity of contemporary society. The program brings together an amalgam of musicians, influencers, activists and professionals from various areas, showing that the lines that separate the different professions are increasingly diffused.
Normalizing performativity
In a world where the presence on social media is ubiquitous, the program manages to present this reality without falling into superficiality. The audience is reflected in a space where the performativity of everyday life becomes a source of humor and reflection.
Absurd and authenticity: a winning combination
The secret of the success of ‘Soc i will be’ lies in his ability to embrace the absurd without seeking justifications. In contrast to other programs that have failed to try to be too ‘Catalans’, this format allows contestants to laugh at themselves and enjoy a relaxed atmosphere.
The celebration of identity
The premise of finding ‘the most Catalan Catalan’ may seem an impossible mission, but the program gets contestants to enter this absurdity with a positive attitude, seeking not only the monetary prize, but also fun and learning along the way.