Cupra, a brand with its own personality
It’s no secret that Cupra is a brand closely associated with Seat and is part of the Volkswagen Group. But within the German group, they want to give priority to the sports manufacturer. This is due to the fact that Cupra, despite being a relatively new brand, has managed to make some of its models into real bestsellers. An example of this is the Formentor, a model that has already sold more than 300,000 units since it went on sale a few years ago. This model, along with the León, has been the protagonist of a recent mid-cycle update carried out by the manufacturer.
An expected update
Cupra fans have been eagerly awaiting this mid-cycle update. In particular, they wanted to see changes in the aesthetic section of Formentor and León. Both of these models are highly regarded for their designs, but some felt they needed an update to keep up with the latest trends. Now, with this update, Cupra has managed to improve the aesthetic aspect of these two models without losing the essence that makes them unique.
Updated prices
However, this update has also brought an increase in the prices of the Cupra models. Fans have expressed concern that the new prices may be too high. According to the configurator of the brand, it is still possible to acquire the old versions of the Formentor and the León at a more affordable price. But the new versions have a higher starting price, especially in the case of the Formentor. However, Cupra is confident that these price increases will not affect the sales of its models, as the aesthetic updates and new features incorporated make them even more attractive options for the most demanding customers.
A brand in constant evolution
Cupra is a brand that is constantly evolving and that seeks to stay at the forefront of the automotive industry. With this update, they have demonstrated their commitment to innovation and continuous improvement of their products. Cupra fans can look forward to more news and updates in the future as the brand continues to work to deliver premium sports vehicles.