‘Reels’ Addiction
Reels have an addictive power similar to that of nicotine, trapping viewers in endless loops of varied content. With the arrival of summer, the availability of time has increased, which has led to greater immersion in these videos.
The Narrative of the Videos
The ‘reels’ offer a wide range of narratives, from comedic situations to moments of peace of mind. Music plays a crucial role in creating the right atmosphere for each video, generating emotional reactions in viewers.
The Imposed Reality
Social networks have become a window to an artificial reality, where intimacy is mixed with comedy and discomfort. Reels offer a precise combination of content that satisfies the mental needs of viewers, creating a new short-lived visual language.
The Power of the Algorithm
Social media platforms’ algorithms know users better than they know themselves, offering a constant stream of content designed to keep their attention. This constant pursuit of novelty and perpetual improvement creates a subtle but powerful addiction.
Personal reflection
Immersion in the ‘reels’ leads to a reflection on one’s own addiction to this type of content. Despite awareness of their addictive nature, the attraction to these videos persists, generating a feeling of entrapment in a cycle of constant consumption.