Taylor Swift, Rosalía and Aitana sound again on TikTok
After three months of absence, the songs of Taylor Swift, Rosalía and Aitana will be available again on TikTok. This is due to a recent licensing agreement between the record companies and the social media platform.
Multidimensional license agreement
Universal Music Group (UMG) has announced a new deal that will allow its artists’ songs to be heard again on TikTok. This multi-dimensional licensing agreement will bring great benefits to both companies and bring UMG music back to TikTok’s global community of over one billion users.
Featured artists
The UMG catalog includes songs by renowned artists such as Bad Bunny, Lady Gaga, Lola Índigo, Harry Styles, The Beatles, Ariana Grande, Adele and Coldplay, among others.
Shared commitment
In a statement, UMG said this agreement marks a new era of strategic collaboration with TikTok, based on a shared commitment to nurturing UMG artists and songwriters to achieve their creative and commercial potential.
Statements from the president of UMG
The president and CEO of Universal Music Group, Lucian Garinge, highlighted that this new chapter of engagement with TikTok focuses on the value of music, the primacy of human art and the well-being of the creative community. Additionally, they will focus on driving innovation in fan engagement and social music monetization.
Return of recorded music and publishing catalogs
TikTok fans will soon be able to enjoy the return of UMG’s recorded music and publishing catalogues. This will enable the creation of videos using music from some of the world’s biggest artists and composers, as well as exciting emerging talent.
The agreement has not yet specified the exact date on which the songs will be available again on the social network.