The impact of La Promesa on Spanish television
María Castro, with her unmistakable charisma, has captivated the public as the protagonist of La Promesa, a series that has become a benchmark in Spanish afternoon programming. Since its first airing, the drama has managed to connect with thousands of viewers, and its story has found resonance in many people’s daily lives.
The disenchantment of the followers
Despite the series’ positive impact, complaints about TVE’s programming decisions have recently piled up. The broadcast of La Promesa has suffered frequent interruptions, causing increased frustration among its loyal followers, who see the continuity of the plot being compromised.
A change of direction in programming
In recent weeks, the series has been relegated to the background to make way for a series of sporting events. This new dynamic has disrupted the usual pace of the show, leaving viewers bewildered and worried about its future.
Competition with sporting events
With the start of the sports season, La Promesa has been subjected to intense competition. In a period of ten weeks, the series has only been broadcast in its regular time on one occasion, which has caused a significant drop in its audience.
The repercussions of interruptions
The chain has prioritized the broadcast of high-audience events such as the European Championship and the Olympic Games, which, although it has increased its audience shares, has had a considerable cost to La Promesa. Before these interruptions, the series enjoyed a share of over 10%, but has now been reduced to less than 700,000 viewers at times.
The role of María Castro and the reaction of the fans
María Castro has become an emblematic figure for the followers of La Promesa. Her performance has been widely acclaimed, and fans have expressed their outrage on social media, lamenting that TVE’s scheduling decisions are hurting both the series and their beloved actress.
An uncertain horizon for La Promesa
The fate of La Promesa is increasingly uncertain. With the popularity of the series still intact, its continuity is threatened by constant interruptions. Supporters hope that TVE will reconsider its strategy and restore the regular broadcast of La Promesa, thus allowing the series to reconnect with its audience as before.
