The Rise of the MG ZS in the Spanish Market
The MG ZS turned out to be a real revelation in the Spanish car market during the year 2023. Although it had already started to gain presence on Spanish roads in 2022, it was in 2023 when it really stood out, becoming the fourth most registered car in the country.
The success of this model was so significant that it was the main driver of the more than 300% increase in sales of the British brand, now under the ownership of the Asian giant Saic Motors. The Chinese manufacturer’s aggressive pricing campaign has positioned the ZS as a reference option for those looking for an urban SUV at an affordable price.
The Current Performance of the MG ZS
Despite still being one of the best-selling models in 2024, the MG ZS has dropped to sixth position, losing two places compared to its position in 2023. Although this slight decline does not greatly worry the manufacturer, it is notable that one of its direct competitors has surpassed it in sales last March.
The Rise of the Kia Stonic
The Kia Stonic has surpassed the MG ZS, positioning itself as an attractive alternative to both the ZS and the Seat Arona, especially for those on a tight budget. Despite a price difference of approximately €4,000 between the two models, Kia’s level of quality and reputation for reliability puts it above the ZS.
The Kia Stonic, being part of a brand recognized for its reliability, has managed to surpass the MG ZS in sales, occupying sixth position in the market, two places ahead of the ZS.