An Unexpected Return
Possibly the youngest in our country will not be aware of the manufacturer Ebro, but it is important to remember that the most veterans will remember a Spanish brand that was successful in our market many years ago, which was born in 1954 and disappeared at the end of the years 80
However, as those who closely follow the news of the automobile industry in our country know, this Spanish manufacturer is back, and it will do so strongly with two models that will be presented in the coming days and that aim to be , at least, protagonists in our country.
Innovative Models
Ebro already has a new model for sale, a 100 × 100 electric pickup, but it will be its two new models that aim to become the reference of this manufacturer. These two new models will have the fashionable body, SUV, and with plug-in hybrid engines, a mechanism that is gaining more and more presence in our country.
It will be at the next Madrid motor show, now known as Madrid Car Experience, when Ebre presents these two new models, in commemoration of the brand’s 70th anniversary.
Strategic Collaboration
The revival of this brand has come thanks to an agreement with the colossus of the Chinese car industry Chery, although the majority stake in this case is from the Spanish manufacturer.
Of course, despite the manufacturer’s desire to boost sales of these two models with their plug-in hybrid versions, the production of traditional combustion versions is not ruled out, as it is anticipated that these could be more successful in terms of sales .
Official Presentation
Next May 22, Ebro will make the official presentation of these two models, which, despite the initial difficulties to gain a place in the market, will surely attract the attention of many, especially due to the fact that they will be manufactured in our country, a point that will undoubtedly be decisive for many consumers.