Toyota: a brand adapted to global markets
Toyota has become a reference brand worldwide thanks to its ability to adapt to the different markets in which it operates. The Japanese brand has demonstrated a great ability to understand consumer needs and offer a broad and attractive product portfolio.
An example of product diversity
A clear example of Toyota’s ability to adapt is its offering of different products in different markets. For example, the Toyota catalog in the United States is different from the European or Asian catalog. In addition, in markets such as Thailand, Toyota has launched a unique model, the Toyota Hilux Champ, which offers an exceptional driving experience.
The Toyota Hilux Champ: an innovative idea
One of Toyota’s most prominent models is the Toyota Hilux Champ. This pickup is different from conventional pickups, as Toyota has chosen to sell the car 70% and let the buyer decide how to customize the rear of the vehicle. This allows customers to adapt the Toyota Hilux Champ to their needs, whether as a food truck, motorhome, commercial pickup or camper.
It should be noted that the price of the Toyota Hilux Champ varies depending on the configurations that are made on the back of the vehicle. This innovative idea from Toyota, although very attractive, cannot be put on sale in many Western markets due to restrictions on emissions and safety.