The Catalan brand opens a new location in the Illa Diagonal shopping center and consolidates its presence in its city of origin
Tropicfeel keeps growing in Barcelona. The company specializing in products for travelers that respect the environment has opened its second physical store in the Catalan capital. This is a space located in the Illa Diagonal shopping center, where the firm founded by Albert Espinós offers its wide range of products, with a special emphasis on sneakers, rucksacks and hand luggage with their accessories. With this opening, Tropicfeel strengthens its omnichannel strategy and adds two physical stores in Barcelona, its hometown. The first was put into operation at the end of 2022 in Carrer de la Portaferrissa, as a pop-up store, but which ended up becoming permanent.
The new Tropicfeel store has four employees, which brings the company’s total number of employees to 50. In this, customers will be able to find most of their products, which stand out for their quality, design and sustainability. Alberto Espinós, CEO and founder of the company, expressed his satisfaction with the new opening and stated that “we are very happy to be able to announce our second physical store in Barcelona, located on Diagonal Island, which is an important progress in our growth and expansion. Since our first store in 2022, we have received great support and are excited to take it one step further. This new location not only gives us more room for our new collections lessons, but also allows us to connect in a real way with all travelers in the world.”
27 million euros of turnover in 2023
The brand closed the 2023 financial year with revenues of 27 million euros, surpassing the 22 million of the previous year. Last year the company achieved a strong presence and penetration in international markets, with the United States being its main market, with more than 20% of its total turnover, followed by Germany, the United Kingdom and Spain. The brand, which operates in 65 countries worldwide, sold more than 351,000 products in 2023. By category, 47% corresponded to footwear sales, 43% to backpacks and accessories, and the remaining 10% to sale of clothes
“2023 was an excellent year for the company. We obtained stable recurring income and our position and penetration in international markets is getting stronger,” Espinós said after the presentation of the results, which adding that “technology is and will be one of the keys to the firm’s good performance”.
Bet on physical trade
For this 2024, the company foresees a double-digit increase in its turnover, as well as an increase in terms of staff. Among its growth plans is to go from fifty employees to more than 70 by the end of the year. On the other hand, Tropicfeel will continue to bet on innovation in its products. In terms of physical commerce, after opening this second point in Barcelona and opening its pop-up in London, Tropicfeel plans to open new physical stores in Spain this year and seven more locations in 2025.
Commitment to sustainability
Sustainability is one of the core values of the brand, which is reflected in all its products, which are made with recycled materials and are 100% vegan. In addition, the brand managed to save more than 310,000 kilos of CO₂ and 377,844 of H20 by 2023. Likewise, its supply chain also has a collaboration agreement and code of conduct that includes social and environmental clauses and recently earned recognition with the B Corp label.