The Magic of Cinema
Last Friday night, the Cinema Aribau became an epicenter of emotions where Catalonia seemed like an everyday place. Hundreds of spectators, accompanied by thirty actors recognizable by their real names and the roles they play, gathered to exclusively enjoy the latest episode of a series that has managed to infiltrate the lives of many, narrating the experiences of a little boy. family microcosm.
A Unique Initiative
The TV3 production team, led by Oriol Sala-Patau, together with the creators of the series ‘Com si fos ahir’, had decided to organize an unprecedented experience. In order to please their loyal followers, they offered the long-awaited episode two days before its official broadcast, pledging to maintain secrecy about its content. This decision surprised and excited the fans, making it clear that there is an authentic star-system in Catalonia, which has been forged over 40 years by the Catalan Corporation of Mitjans Audiovisuals.
A Path of Success
The rise of TV3’s daily series has been remarkable. We remember glorious eras such as ‘Nissaga de poder’, but the arrival of ‘Com si fos ahir’ in 2017 marked a new milestone, as many initially considered that nothing remarkable happened, especially compared to its predecessor, the shocking ‘La riera’. However, the scriptwriters were convinced of its eventual success, and time proved them right. This series has become a local version of ‘Gent del barri’, presenting situations and dilemmas that the audience can easily recognise.
The Value of Fiction
During a recent interview, the director of the series, Sònia Sánchez, commented that the true value of fiction lies in its ability to reflect society. She was pointing out how we often have a deep understanding of American culture thanks to the abundance of its film production. It is important to recognize that the perception of the United States as the most influential nation is not solely due to its military or economic power, but also comes from its immense cultural influence around the world. Thus, it is essential to promote and value our cultural roots from home.
The Film Library of Catalonia
Shortly before the event at the Cinema Aribau, the new director, Pablo la Parra, was presented at the Filmoteca de Catalunya, and shared his vision and project with the media. Taking over from Esteve Riambau, the new management seeks to revitalize the Film Library, which is no longer a simple refuge for film buffs in search of old films. It has become an institution with international reach, influencing the cultural programming that is spread throughout Catalonia. The Film Library plays an essential role in the preservation and recovery of film heritage, revealing a story that often remains hidden. Likewise, TV3 plays a fundamental role in producing new content that captivates the audience, ensuring its continuity season after season. Thus, Friday’s evening made it clear that, for a moment, Catalonia felt like a country where cinema continues to be a true cultural engine.