A year full of success and recognition
Aitana Bonmatí has completed an impressive football year, winning extraordinary titles and honors. In addition to the affection of followers and fans, it has received recognition that promotes one of its causes: gender equality in sport. The Catalan soccer player has broken the mold and has established herself as a historical and incomparable figure in her field.
The support of Adidas
The German sports equipment company Adidas has done justice to her talent, granting her the title of the best commercially compensated player globally. This contract not only represents a paradigm shift, but also underlines the importance of her influence in promoting football and equality.
Emblem of the future in Pere Romeu’s Barça
As the undisputed number 1 of Pere Romeu’s new FC Barcelona project, Bonmatí has left an unmatched mark. With renowned teammates like Ewa Pajor and Kika Nazareth, Aitana has presented herself as the great Adidas icon, although the most surprising thing is the contrast between wearing the Nike Barça shirt on the field and the Adidas clothing off it.
Aitana’s phenomenal contract includes personalized boots and intense promotion of local soccer. However, this situation may seem paradoxical and, perhaps, open the door to certain economic and contractual challenges.
Aitana and Bella Hadid: unexpected parallels
Aitana Bonmatí and the famous North American model Bella Hadid share more than one might think at first glance. Both have been chosen as prominent figures by Adidas for the next Olympic Games in Paris and are active in social and political issues. Hadid, for example, is the daughter of a Palestinian refugee and has used her platforms to address issues related to Gaza, which has generated tensions with Adidas after interventions by the American Jewish Committee.
Social commitment and unexpected consequences
Bonmatí has also shown her support for various causes, including feminism, refugees and Catalan issues. One image in particular resonated on social media, where Aitana was seen along with other members of Barça supporting the Gaza refugees with the legend ‘all eyes on Rafah’.
This type of activism can create dilemmas when it comes to balancing personal principles and economic interests, a contradiction that puts business alliances under scrutiny.
The impact of Bella Hadid’s goodbye
The unexpected dismissal of Bella Hadid for her political activism sets a disturbing precedent for Aitana Bonmatí. This event could resonate in his own career, forcing him to reflect on the risks of being a compromised figure in the football and business fields.
Only time will reveal how this situation unfolds, but the truth is that Aitana probably never imagined that the departure of a top model could influence her own career in soccer.