A Spanish designer who conquers Hollywood
Alexia Álvarez de Toledo, a talented Spanish designer, has managed to captivate Spanish ‘high society’ and has even reached Hollywood with her incredible hats and headdresses. Her store, located in the Las Letras neighborhood in Madrid, is visited by men and women looking to add a touch of joy to her outfits.
The designer has gained recognition for her custom-made hats, which are not only a stylish accessory, but also an effective way to protect against the sun and prevent skin diseases such as melanomas and carcinomas on the scalp. In addition, her designs are known for their unique style and attention to detail.
The art of designing hats
Álvarez de Toledo is dedicated to sketching and creating hat models that adapt to different head shapes and face styles. Contrary to popular belief, hats are not exclusive to tall people or people with certain physical characteristics. The designer states that hats can look good on anyone, as long as the right model is chosen.
In their store, you can find a variety of styles, from Cordoban hats to pamelas, which are very popular at weddings and special events. Álvarez de Toledo also advises his clients on how to properly wear a hat, emphasizing the importance of not pulling it too low and placing it slightly tilted to the right.
A growing business
Álvarez de Toledo’s passion for millinery began eight years ago, but it was during the pandemic that his business took off. During lockdown, he started selling hats online and quickly gained popularity. Its unique designs and affordable prices have been key to its success. The custom hats have a price that ranges between 300 and 400 euros, but she sells them at more affordable prices. Winter hats have a price range of 95 to 150 euros, while summer hats range from 75 euros to 160 euros, depending on the material used.
A recognized talent
The designer has earned the recognition of prominent personalities in different fields. Among her clients are the interior designer Lorenzo Castillo, the influencer María León, Alejandra de Rojas, Vega Royo-Villanova, Cari Lapique and Carmen Lomana, who trust in her talent to look elegant and fashionable.
In addition to his success in the fashion world, Álvarez de Toledo comes from a family with political and social connections. She is the daughter of the diplomat Alejandro Abellán and Guiomar Álvarez de Toledo, and is married to Alonso Bernaldo de Quirós, a prominent member of the Asturian jet-set. She is also the niece of former minister Iñigo Méndez de Vigo and is related to PP politics Cayetana Álvarez de Toledo.
Conclusion
Alexia Álvarez de Toledo is a Spanish designer who has managed to conquer the fashion world with her incredible hats and headdresses. Her talent and unique style have led her to be recognized both in Spain and in Hollywood. Her custom designs are not only stylish, but also an effective way to protect yourself from the sun. With her business growing and a list of notable clients, Álvarez de Toledo continues to leave her mark on the fashion industry.