An Exceptional Collaboration
AURUM is an exclusive bicycle brand that was created by Alberto Contador and Ivan Basso. This brand has decided to take its passion for cycling to another level, fusing it with art to create an unprecedented work. At this intersection between art and cycling, a unique collaboration emerges between artists Toni Garau and Miguel Lombard.
The Art of Toni Garau
Toni Garau is a renowned contemporary artist who uses thread as the main element in his works. With his work, Garau pays tribute to the textile history of his town and to the work of the workers who have devoted generations to this industry. AURUM, as sponsor of the Mallorca 312 for three years, has decided to honor this relationship with a unique creation: the AURUM MAGMA bicycle, an exclusive edition designed in part by Toni Garau.
The Masters of Miguel Lombard
But embodying Garau’s art in the structure of the bicycle is a challenge. This is where Miguel Lombard, an industrial designer specializing in customizing objects, comes into play. Lombard has taken on the task of capturing the essence of Garau’s art and embodying it in the bicycle, fusing the passion for cycling with artistic expression. Every detail of the MAGMA bicycle designed by Lombard is a tribute to Garau’s talent and a testament to the commitment to Mallorca.
A Unique Work of Art
Thus, the AURUM MAGMA bicycle is born, an exclusive edition that combines the art of Garau with the mastery of Lombard. This bike is a unique work of art, with Garau’s art at its heart and Lombard’s talent in every detail. AURUM has managed to create a perfect fusion between art and cycling, offering lovers of this sport a unique and unmatched experience.