The rise of Catalan on open television
The beginning of this new year has brought a wave of optimism regarding the incorporation of Catalan in the accessible television program. Among the most important news is the imminent activation of the second multiplex channel dedicated to the Catalan language in DTT, which will allow the broadcast of TV3 contents in UHD resolution, or 4K. This decision, expected for years, marks a significant step towards the modernization and diversification of the audiovisual offer.
TV3: Pioneer in audiovisual innovation
The Catalan public chain, TV3, has been a benchmark in technological innovation in the sector. Two decades ago, she pioneered the 3/24 digital channel, and later integrated high definition and HBBTV, as well as one of the first audiovisual content platforms in Europe, 3alacarta. This history of innovation is essential to understand the role that TV3 wants to play in the future of the Catalan audiovisual scene.
The new RTVE channel: expectations and doubts
Another of the recent ads is the creation of a completely Catalan channel for TVE, as well as the commitment of the Children’s Channel Clan to double its contents in our language. This initiative, which seeks to meet an ancient demand, must be closely followed to ensure that it translates into a real and significant offer. Historically, the promises of content in Catalan in TVE have not always been materialized, leaving a taste of skepticism.
A decline in audiovisual production?
RTVE’s ability to invest in fictional productions contrasts with the CCMA situation, which, despite recent efforts to increase the budget, is still far from guaranteeing a sufficient volume of original content in Catalan. This generates concern about the feasibility of creating a competitive offer that can attract the attention of the public.
The importance of television story
In a context of celebration, the 60th anniversary of the first television broadcast in Catalan was recently commemorated. This event, which took place in a time of repression, symbolizes the evolution and resilience of Catalan in the audiovisual world. The production of innovative programs was a response to the limitations of the time, and it is now crucial to remember this inheritance as we move towards a more inclusive future.
The challenge of fiction in Catalan
In order to enrich the audiovisual offer in Catalan, it is essential to increase the production of series and films in the original language. Collaboration between different entities, such as TV3, RTVE and other corporations, could be the key to achieving it. However, projects should be avoided only a reflection of the effort to make bilingual productions, which dilute linguistic identity.
A future full of possibilities
The recent signature of agreements for the production of Catalan documentaries between the network, RTVE and 3cat opens a range of possibilities that may also be applied to fiction. However, it is essential for these initiatives to be accompanied by a clear strategy that seeks to guarantee the continuous presence of Catalan in the media and to promote a rich and rich audiovisual panorama.
The need to integrate into international xarxes
One of the great challenges facing the CCMA is its integration into the UER. The previous efforts have found resistance, but it is time to reconsider these alliances to guarantee a better representation of the Catalan language and culture in the European audiovisual landscape. Lack of a clear strategy in this regard could limit growth and collaboration opportunities.
The way to ensure a solid future for Catalan on television is full of challenges, but also opportunities. With a firm commitment and a clear vision, it is possible to build an audiovisual ecosystem that reflects the richness of our language and culture.
