The impact of Catalan in the digital world
Catalan, with approximately 10 million speakers, ranks 132nd among the most spoken languages globally, according to Ethnologue data from 2024. Surprisingly, it is also the 35th most used language on the internet, a fact that reveals significant potential for content creators using this language on the web.
A constant growth in searches in Catalan
Despite competition from conversational solutions, Google searches in Catalan continue to increase. This trend creates a growing need for SEO professionals, who help companies and media improve their online visibility.
The role of SEO in the visibility of Catalan
SEO, or search engine optimization, is a growing field that focuses on improving the digital presence of specific content. SEO experts are increasingly in demand to boost the visibility of local businesses and Catalan-language media.
The response from Google and the Catalan SEO Association
Three years ago, the .cat Foundation and the Alliance for the digital presence of Catalan alerted Google about the lack of visibility of Catalan on its platform. This initiative gave rise to constructive conversations that have led to the creation of the Association of SEO in Catalan, which has a hundred professionals dedicated to improving the presence of Catalan on the web.
Objectives of the Association
David Carrasco, president of the association, highlights that the main objective is to support professionals and companies interested in working on SEO in Catalan, as well as to demonstrate that Catalan on the internet is not only viable, but also essential.
The future of Catalan on the web
With the growth of digital content in Catalan, it is essential that companies and creators commit to the language. The Catalan digital community has the opportunity to make a prominent place in the Internet universe, as long as it works on the creation and dissemination of quality content.
A challenge worth facing
Creating content in Catalan is not only a necessity, but also an opportunity. Now is the time to invest in the language and make it visible in the digital space, and the Catalan SEO Association is here to guide this process.
