A new opportunity for Catalan audiovisual
The imminent review of audiovisual legislation in Catalonia, which will replace a rule that has lasted for almost two decades, presents itself as a great opportunity. This reform not only seeks to modernize the audiovisual landscape, but must also address crucial issues such as artificial intelligence (AI) and the protection of intellectual property, especially in the context of generative AI.
The European context: AI Act and its impact
At the European level, legislation known as the AI Act sets out a clear framework for how artificial intelligence should be managed, with a particular emphasis on the transparency of content creation processes. Catalonia, taking advantage of its powers, should develop regulations that not only protect local creators, but also promote a robust and diverse audiovisual ecosystem.
The need for a proactive approach
It is essential that the new Catalan Government and Parliament implement article 155 of the Statute, which grants the Generalitat powers in matters of intellectual property. This measure would make it possible to defend the rights of creators and cultural companies, thus contributing to better financing and support for local production.
Challenges with the CNMC and the unity of Catalan
The National Markets and Competition Commission (CNMC) has taken decisions that endanger the unity of the Catalan language. Two recent agreements have limited the promotion of content in Catalan, considering it a separate language from Valencian. This vision can be devastating for the Catalan audiovisual industry, with the potential for a significant loss of funding.
The role of the CAC: expectations and realities
The Audiovisual Council of Catalonia (CAC) must play a fundamental role in the defense of the Catalan language in the audiovisual sector. Despite its mandate to protect the audiovisual ecosystem, its effectiveness has been questioned, with little being communicated about its actions to counter CNMC decisions.
A look to the future: collaboration and commitment
In order for Catalonia to make the most of this new law, it is essential that there is a collective commitment between institutions, creators and industry professionals. Collaboration between authorities and industry bodies is key to ensuring that the rights and interests of creators are protected in an ever-changing environment.
As Catalonia prepares to face this new legislative chapter, the moment is crucial to ensure that its voice and audiovisual culture remain strong and present on the European and global scene.