The Great Solidarity Initiative
Starting on January 9th, Catalonia is mobilizing for a vital cause: the Banc de Sang i Teixits (BST) is starting its Blood Donor Marathon, which is expected to be the most ambitious to date. This week, which runs until January 18th, it seeks to restore blood reserves after a notable decline during the Christmas holidays.
An Event for Everyone
Nearly 10,000 people are expected to participate in this donation day, which will take place in hospitals and other collection points in 104 towns in Catalonia. Most of these actions include community activities, organized in collaboration with various entities, transforming the donation into a collective celebration.
An Inspiring Motto
With the slogan ‘We are what we do’, this year’s campaign invites reflection on the power of blood donation as an act of community and personal commitment. This message resonates with the spirit of solidarity that characterizes Catalan society, encouraging citizens to participate in this altruistic action that can save lives.
Lighting as a Symbol of Life
To amplify the call to donate, more than 50 emblematic buildings in Catalonia will be lit up in red. This initiative, which has been gaining momentum in recent editions, seeks to create a striking image that symbolizes unity and solidarity in the cause of blood donation. Among the participating buildings are the Palau de la Generalitat and Barcelona City Council.
The Power of Social Networks
The Blood Bank encourages donors to share their experiences on social media, using the Marathon hashtag. This interaction not only promotes the campaign, but also fosters a sense of community among participants, who can see their impact in real time.
Growing Blood Needs
With more than 70,000 patients in Catalonia requiring transfusions this year, the need for donations remains constant. The figure of 240,000 donations is essential to meet this demand, which has not decreased over time. This year’s Marathon is not only an opportunity to donate blood, but also a call for collective responsibility.
Final Reflections
The Catalan Blood Donor Marathon represents much more than a simple blood drive; it is a reflection of society’s ability to come together in times of need. This week, every donation becomes an act of hope and solidarity, reminding us that, in the end, we are what we do and that every small gesture can have a big impact.