An unexpected alliance
The Perelada winery has been selected as the official supplier of wines and cavas to the American Magic team, the American representative in the 37th Sailing America’s Cup to be held in Barcelona starting this August. This collaboration between a winery and a competition team may seem surprising at first glance, but in reality, both brands share values and a dedication to excellence in their respective fields.
A perfect pairing
Perelada is recognized for the quality of its wines and cavas, which are exported to more than 70 countries, including the United States. Recently, the winery has been ranked as the 43rd most admired winery in the world, according to the prestigious Drinks International magazine. This distinction is due to Perelada’s dedication to excellence and precision in the production of its products, values that American Magic also shares in its quest for victory in the Copa América de Vela.
A sports trip that lasts months
Although the competition has not yet started, American Magic has been preparing for this challenge for months. The team, made up of pilots, engineers, communication and logistics staff, has been based in Barcelona since April 2023 and has been working tirelessly to stay at the forefront of the technological race in navigation. During this time, Perelada has been present, pairing this sporting trip with its quality wines and cavas.
A commitment to brand dissemination
The collaboration between Perelada and American Magic is not only a sporting partnership, but also an opportunity to make the Perelada brand and the Empordà Designation of Origin known throughout the world. As an official supplier, Perelada wines and cavas will be present in the different areas of fans and guests of the American team, which will allow greater visibility and recognition of the winery and its products.
A common goal: victory
Both Perelada and American Magic share a clear objective: to win. While Perelada seeks to establish itself as one of the best wineries in the world, American Magic is determined to return the Copa América trophy to the United States. With their dedication to excellence and passion for competition, both brands are destined for success in their respective fields.