Interview with Steve Heapy: Vision on Salou
As part of the ‘Spain Talks’ conversations at the Spanish Embassy in London, we had the opportunity to talk to Steve Heapy, Jet2holidays’ executive director. Heapy reflects on Salou’s potential as a tourist destination and his vision on sustainability and the extension of the tourist season.
Salou: A tourist gem within Spain
Heapy emphasizes that Salou is an exceptional place. With the attractiveness of PortAventura and the proximity of airports such as Reus, the region offers a rich tourist offer. Its beaches, its landscape and local culture make Salou a destination that is highly appreciated by British travelers. His company is excited to operate in the area and wants to continue expanding his presence.
Seasonalization: a strategic goal
The CEO of Jet2holidays also points to the importance of seasonalizing tourism. Currently, the operations are performed from April to the end of October, but HEAPY manifests the aspiration to expand this period in the future, as long as the conditions allow it.
Sustainability: an ungainable commitment
Heapy acknowledges that the tourism sector must be respectful of local destinations and communities. The sustainable initiatives that Salou is implementing are well received and considered essential for balanced tourism development.
Jet2holidays sustainable strategy
According to Heapy, sustainability is part of the nucleus of Jet2holidays’ strategy. The company is actively working to reduce emissions and improve environmental efficiency, with the aim of contributing to a cleaner future.
Safety perception in Salou
HEAPY emphasizes that Salou has not experienced tourismophobia incidents, which makes it a safe destination and proper management. This security is one of the key factors that maintain the trust of travelers.
Tourism in Spain: delay and opportunities
Despite the timely protests in the country, Heapy claims that Salou has maintained his positive image. The executive director expresses his concern for non -regulated tourism, which he considers one of the main challenges in the sector. The implementation of clear rules is crucial to ensure a sustainable future for all the actors involved.
Final reflections on the future of tourism
With his optimistic view of Salou, Heapy reaffirms Jet2holidays’ commitment to this destination and the goal of extending tourism seasons, while promoting responsible and sustainable management that benefits both visitors and the local community.