A start with shadows
The recent Fairs Day in Vilafranca came with some disappointment, marked by a stop of almost an hour between the rounds of the performances to attend to various injuries. However, the real shadow over the event was projected from the beginning, when the square showed a small public presence. The gray of the tiles dominated the scene, overshadowing the bright colors of the castellers groups.
A heritage in danger
For some time now, the Fairs Day has struggled to regain its ancient prestige. The small influx of public to Plaça de la Vila is a reflection of this struggle. Although in 2024 it offered a better image, the lack of sun this Sunday caused the attendees to seek shadow, concentrating on cooler areas and avoiding the center of the square.
Comparing with other events
In contrast to the international show of human towers the previous week, which attracted a large number of people, the Fairs Day seemed to be detached from popular interest. Although both celebrations were attractive, climate and programming played a key role in attendance.
The challenge of programming
With the arrival of May, Sunday at noon seem to be more and more condemned to an uncertain future, except for some events that have a strong traditional rooting. The experience of the Diades de les Santes or La Bisbal indicates that moving to Saturday afternoon can be an effective solution to attract more audiences.
Historically castellers
A few years ago, the idea of moving the Fairs Day to Saturday was discussed by prominent figures from the casteller world such as Joan Badell and Toni Bach. However, the proposal was found with the resistance of the City Council, which feared that a change of stage could remain visitors to the fairgrounds.
A future on the horizon
The problem of fairs Day is not limited to its celebration on a Sunday. In the 1990’s, the square was a meeting place full of life, despite the fact that the quality of the actions was lower. Today, the groups have to navigate a saturated calendar, seeking to balance the necessary actions with the attraction of audiences.
The need to innovate
The gangs, aware of the importance of their presence in the calendar, cannot give up on the start of the season, despite the fact that this may disperse the public’s interest. The ultimate goal is to fill in the places of people, and this involves careful management of the dates and events offered.
Final reflections
With the gaze on the future, the Fairs Day needs a deep reassessment. Its survival and relevance in castellera culture depend on an adaptation to new social dynamics and more effective communication with the public. Only in this way can it be guaranteed that castles are again a reason for pride and celebration for all.