Communication as a pillar of human interaction
From the earliest visual representations on caves to the digital age, the need to communicate has been a constant in the history of humanity. The cave paintings are a testament to this primary relationship between humans and their environment, including interaction with mythological and divinities figures.
The impact of the printing press and the rise of working voices
With the invention of the printing press, the way the information was transmitted underwent a radical change. At the end of the nineteenth and early twentieth centuries, new devices such as cyclostil appeared, which allowed the working classes to make their voices heard through accessible publications.
Marshall McLuhan and the philosophy of communication
The Canadian philosopher Marshall McLuhan proposed the idea that ‘The medium is the message’. This statement emphasizes that the way a message is communicated can influence as much as the content itself. Written communication is not simply a set of letters, but an invitation to reflection and deep thought.
THE COMMUNICATIVE HISTORY DELS CASTELLERS DE BARCELONA
Since its inception in 1969, the Castellers de Barcelona have recognized the importance of communication, using various formats such as bulletins and magazines to connect with its members and the public. Its communicative career has been marked by the emergence of up to 11 different heads, some of which have had an ephemeral life.
A castellera magazine: the urc
In 1997, the URC was born with the intention of being a communication channel rich in content and diversity. This publication has been a reflection of the castellera life, with articles that address both history and performances, as well as culinary and cultural topics related to the community.
A journey through ephemeral publications
Over the years, various formats have appeared and disappeared, such as ‘This is … Pi i Cul’, which began its route in 1985, or ‘The Bulletin’ during the 1992 Olympic Games. Each of these publications has provided a unique style and message to the community.
The future of castellera communication
With the emergence of new technologies, castellera communication is in a time of change. Despite the success of the URC and its rich story, the 50th number also represents a moment of reflection on the future of publications in a digital world. The need to adapt to new forms of communication is more urgent than ever.
A legacy for future generations
The 50 numbers of the URC are not only a compendium of chronicles and articles, but also a testimony of the passion and effort of the castellera community. The history of the Castellers de Barcelona will continue to be written, both on paper and in digital format, and will remain alive through the voices of new generations.