The need for non -geographical map experts
With the emergence of new professions such as the behavioral economist, we ask if it would not be time to incorporate a similar figure in the media: non -geographical map readers. These professionals, similar to wine sommeliers, have the ability to perceive and analyze social and political currents with a depth that goes beyond mere data collection.
Intuition vs. Artificial intelligence
Map readers need to demonstrate a skill that exceeds the capabilities of any artificial intelligence system: intuition. While technology can process large volumes of information, it can neither dream nor imagine scenarios that are not previously configured. Thus, their contribution to data analysis and interpretation is unnotable.
The value of smell in the interpretation
The smell, one of the most powerful tools of a map reader, allows him to capture nuances that could go unnoticed by technology. This sense, combined with their ability to analyze, allows them to transform abstract elements into specific and useful contents.
The birth of a new discipline
As the maps become more symbolic than geographical, it is essential that the media incorporate a new department dedicated to the reading and interpretation of maps. This could include moral, political and trend maps, becoming guides for a new generation of demanding readers.
The response to a hyperinformed audience
With access to an infinite amount of information, the public seeks more than ever deep and significant analysis. Map readers, with their ability to interpret what is beyond data, will be crucial to meet this demand. The media must adapt or stay behind, leaving the path open to new initiatives.
A journey to the history of communication
The figure of map readers is not new; Its predecessors can be traced to the daytime minutes of Rome, where the daytime shared life information. While those early journalists gathered and presented news, contemporary map readers needed to go further, anticipating future events and interpreting the present with a unique vision.
The modern guesses
Although the figure of the guesses has lost prestige, map readers could be seen as their successors. With their ability to analyze and interpret, these professionals can bring a new dimension to communication, combining knowledge with intuition, always with the responsibility of guaranteeing their precision.
David Centol, publisher of the Communication 21 group, reminds us that the world of communication is constantly evolving, and new professions such as map readers are the answer to a change that is here.
