A complicated afternoon for the TV family
The program ‘The TV family’ continues to struggle to establish itself as a reference in the evening strip of the 1. Presented by a trio formed by María Patiño, Aitor Albizua and Inés Hernand, the space has experienced oscillations in its audiences, with a significant fall in its first recent section.
Strategic and new dynamic changes
One of the most significant changes is that María Patiño will assume the presentation of the first solo block, focusing on heart issues, while Aitor Albizua and Inés Hernand will lead the second section, which will address social and current issues. Hernand’s absence in a recent edition allowed Carlota Corredera to make his entrance, giving a new voice to the program.
Audiences: an evolution with lights and shadows
As the program tries to recover, the audience figures have shown signs of improvement. On May 15, ‘The TV family’ won 7.5% of audience in their first block, a significant increase over previous days, but the results of Friday showed a contradictory trend with a fall to 6.7%.
Fierce competition
In an increasingly competitive television landscape, Antena 3 continues to dominate with 13.4% on the same time slot, followed by Cuatro and Telecinco, who have also achieved higher results than ‘The TV family’.
The impact of the series at 1
One aspect to consider is how the delay in the schedule of the 1 series has influenced the general audience. ‘Valle Salvaje’ has shone with 10.6%, while ‘The Promise’ has achieved a spectacular 14.1%, reflecting the attractiveness of these productions for the spectators.
Looking to the future
With a view to the future, ‘The TV family’ must explore new strategies to captivate an increasingly demanding audience. Recent changes are a first step, but constant adaptation and innovation will be key to their survival in such a dynamic market.