The Longing for Summer Sales
The summer sales, the most eagerly awaited time for fashion lovers and bargain hunters, are finally just around the corner. However, this year, the start dates of some brands’ sales have surprised many. Although brands such as Bimba y Lola, El Corte Inglés and the Tendam group have come forward with unexpected discounts, others such as Zara and Mango have delayed the long-awaited start of their sales.
Consumer Expectations
Consumers have been attentive to the Inditex and Mango applications, eagerly awaiting the start of the sales. The surprise came when they realized that, unlike previous years, the sales would not begin with the arrival of summer. This unexpected delay has generated speculation and confusion among fashion followers.
The Change of Strategy
The delay in the start of the Zara and Mango sales is due to a new marketing strategy to boost sales. Although the sales have already started in other countries, in Spain we have decided to wait a little longer. This decision seeks to take advantage of the moment when most workers receive their income, which has historically boosted sales during this time.
Official Start Dates of the Sales
According to the new sales strategies, both Zara and Mango will begin their sales on June 26 in their online stores, and on June 27 in their physical stores. This synchronization between both firms marks a significant change in the way sales have traditionally been carried out.
Other Brands That Have Started Sales
Despite the delays by Zara and Mango, other brands such as Grupo Tendam, El Corte Inglés, Bimba and Lola, and H&M have already started their sales, offering attractive discounts for consumers eager for deals.
Conclusion
The unexpected delay in the start of the Zara and Mango sales has generated great expectations among consumers, who now await the beginning of this discount season with greater enthusiasm. Despite the setbacks, the new sales strategy promises to mark a significant change in the way summer sales are enjoyed.