Toyota’s innovative strategies
Toyota has been recognized in recent times for making bold and visionary decisions, consolidating it as a global leader in the automotive industry. A clear example of this is its sustained and pioneering commitment to self-rechargeable hybrid engines, a mechanism that has gained popularity worldwide and has become its main strength for years.
A distinctive approach to motorization
It is no secret that the Japanese company has decided to chart a different path in relation to other types of engines. The evidence is in the limited presence of fully electric models in Toyota’s catalog, which shows that the brand follows a different strategy than many other powerful automotive companies.
The challenge of the Toyota Mirai
A significant challenge has been the introduction of the Toyota Mirai, the brand’s only hydrogen model, which has caused more problems than benefits for the company. Far from achieving the desired sales goals, the Mirai has become a source of complications, especially after several users in California, United States, filed a class action lawsuit against Toyota.
Problems with the Toyota Mirai
The plaintiffs accuse Toyota of false advertising, claiming that the brand falsely promotes the ease and availability of hydrogen stations, equating them to gasoline refueling. However, Mirai owners argue that the stations are scarce and often out of service.
Complaints about autonomy and costs
Another of the main complaints is that the Mirai’s actual range is significantly less than that announced by Toyota, with a discrepancy of up to 160 km. In addition, the cost of hydrogen has risen dramatically, from $13/kg in 2022 to $36/kg expected in 2024. This rise has made the $15,000 fuel gift card that Toyota offered as an incentive obsolete, as it will not cover the promised five years of fuel.