An unexpected order
Last October, the Alcoy artist Ximo Canet received a proposal that would change his creative course. The Councilor for Festivals, Jordi Martínez, summoned him to the City Council with the intention of presenting an exciting opportunity: to design the poster for the Moors and Christians Festivals of Alcoy.
The surprise of the news
Canet confessed that the news was unsuspecting him. At first, he thought the meeting was to discuss some of his previous works. However, the poster proposal was an unexpected turn that left him astonished. ‘In this context, the poster is not just an image; It represents a deep tradition and it is an honor to be able to contribute to the celebration of my city, “he said.
A bond with the tradition
Its connection with the Moors and Christians festivals is undeniable. ‘I am a birth, so I have been surrounded by this party since childhood. I have been actively involved in several rows over the years, “Canet explained, reflecting on his relationship with tradition.
The creative process
The design of the poster is a journey that requires a lot of reflection and sketch. Canet shared that his methodology involves generating initial ideas, selecting the most promising and refining them until reaching the final design. ‘Some ideas do not work, and it is normal. It’s a selection and adjustment process, “he said.
The challenge of artistic expression
Creating an image that encapsulates the essence of such a significant party is a challenge. ‘It’s not just a picture; It is a representation of my vision as an artist about the culture that surrounds these holidays, “he added.
Expectations for the day of the presentation
The presentation of the poster is scheduled for April 1 on the facade of the City Hall. Canet, in a humorous tone, said he would carry ‘armor armor’ to face the reactions of the audience. Recognize that opinions will be diverse is part of his approach.
Prepared for criticism
Accept criticism is an inherent aspect of the art world. ‘I don’t hope everyone likes my job. The most important thing is to reflect who I am as a creator and the message I want to convey, ‘he said.
The culture of meme
Canet is aware that in the digital age, posters can be transformed into memes shortly after their presentation. ‘I agree that people will change the image. It is part of the current culture, and if it were not, the poster would lose its essence, “he said with a smile.
A hidden message
Although he did not want to reveal details about the design, Canet suggested that there is a deep message behind his work. ‘My goal is to convey my vision of one of the most significant aspects of the party. I want the image to symbolize Alcoy, ‘he concluded.
Acknowledgments and recognition
Finally, Canet expressed his thanks to the City Council for the trust placed in him. ‘It is a recognition of my work and a great responsibility, and I am excited to be able to bring my vision to this celebration so loved by all of us.’