Organizational restructuring for a digital future
The ARA has begun an ambitious restructuring process that not only changes the organizational chart, but also seeks to establish a more dynamic and collaborative work model. This evolution responds to the need to adapt to a constantly changing media environment.
New key figures at the helm of sales
In the new scheme, Víctor Caballé will assume the role of sales director, leading the commercial areas and new businesses. This decision seeks to strengthen the presence of the newspaper in a competitive market, with Sergi Germán and Oriol Canals continuing at the forefront of events and other initiatives.
Innovations in Marketing and Subscriptions
The ARA has also created three new key directions: Estel Galí will direct marketing and communication, Jennifer Barrera will be in charge of subscriptions and relationships with customers, and David Quiñonero will supervise data, technology and product. All of them provide a significant experience in the newspaper.
Commitment to the quality of journalism
Pablo Casals, the new CEO, emphasized that the main focus of this restructuring is to guarantee the quality of journalism. “Our goal is to increase the audience, but not at the expense of journalistic integrity,” says Casals, emphasizing the importance of analysis and research.
A new Macro Section for Content Diversification
Xavier Cervantes, formerly Chief of Culture, has been appointed in chief of a new macrospective that fuses various areas such as culture, media and language. This integration seeks to provide a more complete and planned view of the contents of the newspaper.
Strength of the Digital Team
To improve its digital strategy, Vanesa Carrasquilla joins as new community manager, while Carla Turró and Enric Borràs increase their responsibilities in digital formats and audience, respectively.
Impuls in the Economy Area
Agustí Sala has been recruited as Deputy in the management of the Economy Area, thus strengthening a key sector for the growth of the ARA, especially in a time of good news in terms of audience and subscriptions.
Esther Vera, director of the newspaper, has stated that this is a conducive time to optimize internal processes and advance the quality of the content, taking advantage of the growth achieved during its first 15 years.
