The fundamental role of networks in the casteller world
In the current digital age, being active on social media has become a key factor for castellers groups that seek to expand their influence and visibility. These platforms not only serve to communicate, but also allow groups to interact with a diverse audience, regardless of their level of castellers skills.
Engagement strategies: beyond the presence
It is not just about having an account in each network, but of knowing how, when and for what purpose it is published. With the increase in Tiktok’s popularity during pandemic, many groups felt the need to establish themselves on this platform. However, the commitment has fluctuated and now issues are raised about its real utility.
Challenges in the maintenance of content
The workload that involves maintaining an active profile in Tiktok is considerable. This has led several groups to reduce their activity or publish content sporadically, often reusing material from other networks. This change of dynamics opens the debate on the need to adapt to the demands of each platform.
Identifying the audience: a key to success
The presence on social media is not just a matter of pleasing; It is essential to know who we are going to. Facebook is still a popular space among older generations, while Instagram and Tiktok are mainly aimed at a younger audience. Understanding the dynamics of each platform is essential for creating relevant content.
Audience involvement levels
We can divide our audience into three groups: current members of the gang, potential castellers who could be interested, and supporters who, even if they do not actively participate, consume the content. This classification helps us to design more effective communication strategies.
The need for innovation and adaptation
With the emergence of new platforms like Bluesky, gangs face a strategic decision: to continue X or explore alternatives. Content policy, as well as the social dynamics that each network promotes, influence the decision to maintain or abandon its presence.
Conversations and debates: an added value
For gangs, the ability to generate significant conversations on social media is essential. However, the effectiveness of these interactions may be diminished by the platform algorithm. This has led many groups to rethink its communication strategy.
The Communication Team: A key pillar
Social media management requires a dedicated and well -trained team. Members must be up to date with the trends, formats and languages typical of each platform. It is a constant challenge, especially when these teams are often volunteers who are also engaged in castles.
Prioritizing content and strategies
A strategic approach can help balance the creation of quality content with the need to maintain a constant flow of information. The ultimate goal is not only to increase the followers, but also to get people approaching the gangs, both in rehearsals and in actions.
Final reflection
As social networks continue to evolve, the castellers groups need to be agile and flexible in their strategies. The true measure of success is not only the number of followers, but also the ability to attract and involve new members in the castellera tradition.