Amazon: The Essential Marketplace for Launching New Products
In the Spanish market, the leading online sales platform is Amazon, becoming the ideal place for the introduction of new products and expansion into markets other than the usual ones. During 2023, Amazon generated sales worth 53 billion euros in Europe, attracting a growing number of companies that want to enter this market. An example of this is Tarazona Agrosolutions, based in Silla (Valencia), a company with 70 years of experience in the development and distribution of products specialized in plant nutrition and crop protection. In the first three months of their presence on Amazon, they managed to achieve sales worth 100,000 euros, standing out as one of the numerous success stories of Spanish companies with extensive experience in conventional markets that have successfully ventured into the world of retail in line.
Specific Brand for Amazon: Plantemus and the Role of Amazon Brand Builder
The Plantemus brand, specialized in the marketing of fertilizers for different types of plants, arises thanks to the collaboration with Amazon Brand Builder, represented by the specialized consulting firm Kaibos. Amazon Brand Builders focus on developing specific brands for the Amazon platform, providing a significant impact that facilitates the task of reaching millions of consumers willing to buy in this marketplace. Accessibility to the global market, advanced logistics infrastructure and available marketing tools make Amazon an ideal channel for launching new products. However, the intense competition within Amazon requires the support of specialized companies, such as Kaibos, to ensure success in this environment.
Comprehensive Development and Market Penetration Strategy
Product Research and Development
Kaibos played a key role in the success of Plantemus, carrying out an exhaustive analysis of the market, competition, demand and forecasts. This allowed them to identify unexplored opportunities and develop a product that fully met the needs and expectations of consumers. In addition, the product packaging was optimized, significantly reducing logistics costs.
Comprehensive Marketing and Market Penetration Strategy
Kaibos designed and implemented a comprehensive strategy that encompassed the creation of an attractive brand catalog and the management of effective paid advertising campaigns. Optimizing the product’s presence on the platform helped maximize visibility and sales. Thanks to Kaibos’ experience in market analysis, key markets for Plantemus were identified, such as Germany, Spain and France, achieving rapid acceptance and sustained growth in these strategic regions.
Testimony of Success: Successful Launch of Plantemus on Amazon
Jorge Tarazona, executive director of operations at Tarazona Agrosolutions, commented: “Working with Kaibos has been essential to the success of our product. Thanks to their dedication, expertise and deep knowledge of the Amazon market, we have managed to launch a product that not only satisfies the needs of consumers, but has also exceeded our sales expectations in record time.