Financial innovation for travelers
CaixaBank has recently launched a debit card that is capturing the attention of travelers, through its digital Imaginat platform. This card offers the possibility of making payments in several coins and removing effective abroad without any additional charge, a very attractive proposal for those who travel frequently.
Imagin: The response to the needs of young people
In order to connect with a younger clientele, Imagining has positioned itself as the ideal solution for users who are looking for simple and efficient financial management. The new card, available in physical and digital formats, perfectly adapts to the demands of young people, who value the transparency and absence of hidden commissions.
A tool designed for current generation
Today’s young people prefer options that offer them agility and clarity. The CaixaBank card facilitates international transactions, making each trip more accessible and economical.
By capturing the care of younger customers
The bank has been able to identify the importance of the current young client profile, which often seeks fast and comfortable solutions. Thanks to imagin, 50% of the new customers who have joined CaixaBank in recent months have done so through this digital platform.
A remarkable growth in the digital sector
Imagina has managed to capture a 48% market share between the most prominent neo -Bads and Fintechs in the age group of 18 to 34 years, thus consolidating CaixaBank’s position as a leader in the digital banking sector. Last year, the platform added more than 200,000 new customers, reaching a total of 3.5 million.
A firm commitment to innovation
The triumph of this card is based on CaixaBank’s constant innovation philosophy. It is not just another product, but also an experience designed to respond to the real needs of users, especially those who travel frequently and seek to save on their operations.
Solutions for a moving world
With this new card, CaixaBank not only facilitates transactions, but also provides a solution adapted to an increasingly globalized world, where mobility and connectivity are essential. This initiative is a clear example of how the financial sector can evolve to meet the expectations of a new generation of customers.