A design study that redefines creativity
Carlota’s house has positioned itself as a pioneer in the world of design, not only because of its innovative aesthetic, but also because of its commitment to the inclusion of people with intellectual disabilities. This initiative challenges the conventional notions of creativity and establishes a new standard for diversity in the sector.
L’origin of a transformative idea
José María Batalla, one of the founders, shares the inspiration behind this project. ‘I come from the creative world, where we have always sought different voices. One day, we wondered: What if we incorporated talents with intellectual disabilities into our team? The answer was revealing, and this is how Carlota’s house was born. ‘
Unique talents
The members of the team provide a fresh and authentic perspective to the creative process, using traditional techniques such as manual drawing. ‘Seeing how they work with pencil and paper brings an emotional dimension to the design that is often lost in the digital age,’ explains Battle.
Surpassing barriers and stigmas
Integrating people with intellectual disabilities in a professional environment has not been an easy way. ‘Both we and they had to overcome prejudices,’ acknowledges battle. ‘But the fusion of experiences has created amazing results and helped to dismantle stigmas.’
Creativity without limits
This diversity brings a unique approach to each project. ‘Our designs are more genuine and reflect a more innocent and human vision. Each collaborator brings his own experience, creating an explosion of creativity that we would not find in traditional studies. ‘
The challenge of perception
The brands have initially been reluctant to collaborate with a study they perceived as an NGO. However, Carlota’s house has shown that its work is not only socially responsible but also commercially viable. ‘We have worked with recognized names such as Nike and Inditex, who have recognized the quality and impact of our work,’ says Batalla.
Commitment to an inclusive future
Carlota’s house not only seeks economic success, but also wants to be an agent of social change. ‘Our goal is to open doors to those who do not normally have them in this sector. Inclusion is not only an option, but a need for progress. ‘
Tomorrow’s Visions
Looking to the future, battle is optimistic. ‘Diversity is not only a legal requirement, but consumers value it more and more. I think companies that do not adapt to this new reality will be left behind. ‘
Carlota’s house represents a business model that combines creativity and inclusion, showing that diversity can be the key to real and significant innovation in the world of design.