A controversial advertising proposal
Nothing is more characteristic of Madrid culture than the Stonewashed Blue line. However, recently, the Transport Department of the Community of Madrid has given the green light to an advertising campaign that has generated controversy among citizens.
The campaign has introduced two terms in English at the stops on line 10 of the Madrid metro, which has baffled travelers. These advertising words are found on the platforms’ gutters, making it difficult for users to find their way, especially those who are not familiar with the transportation system. In addition, they represent a barrier for people with hearing disabilities or in situations where the public address system is not clear.
Answers and speculations
In response to criticism, Metro de Madrid has mentioned that it is an advertising campaign from an external company and that it does not replace the usual signage. However, brand experts such as Fernando de Córdoba do not agree with this position.
Although it has been confirmed that this is an advertising campaign, no further details have been provided. Some have speculated about the company responsible for the campaign, taking advantage of the situation to criticize the lack of interest in preserving the Spanish language when foreign business interests are involved.
Background and criticism
This is not the first time that the Madrid metro has been involved in controversies related to advertising. From the controversial name ‘vodafone Sol’ to the intervention of the Quevedo station by a singer, these actions have raised concerns about the usability and accessibility of the transport system.
Recently, line 1 of the Madrid metro was also the subject of confusion due to an advertising campaign by a jeans brand that played with the service number.
Conclusions
The Madrid metro continues to rely on eye-catching advertising, but not without criticism. Despite official responses, controversy persists and concern about the usability and accessibility of the transportation system continues to be a relevant issue for citizens.