Rakuten TV and its agreements with telecommunications companies and TV platforms
Rakuten, the well-known online services company, has recently announced a number of new agreements with telecommunications companies and television platforms in Europe. This strategy is part of Rakuten’s plans to expand and provide quality content to customers of these companies
According to Cédric Dufour, CEO of Rakuten TV, these agreements are one of the main pillars of the company’s strategy and aim to increase the reach of the business Rakuten TV started this strategy in 2022 through its partner Orange in Spain, and is now expanding its presence in other European countries
Collaboration with telecommunications companies
These agreements with the telecommunications companies are part of a wider partnership with the firms of the Rakuten group. Rakuten Symphony provides the infrastructure for the German telco, while Rakuten Advertising manages Rakuten TV’s advertising inventory This collaboration enables Rakuten TV to better serve its customers and expand into new markets
The content of Rakuten TV
Rakuten TV offers a wide selection of content to its customers in Europe. The company has more than 18,000 TVOD titles (transactional VOD, rental/purchase) and more than 4,000 movies of free content supported with advertisements (AVOD) In addition, Rakuten TV has various TV series, documentaries and titles own
Alliances with the main TV platforms
Rakuten TV aims to work with the main TV platforms in Europe. The company has already extended its agreement with 1&1, offering more than 6,000 titles available for rent and purchase (TVOD). In addition, Rakuten TV has announced a new line of work to maximize the distribution of its services, with alliances with platforms such as Agilte TV and Masmedia TV These alliances allow customers of telecommunications operators to access Rakuten TV content
The presence of Rakuten TV in Barcelona
Rakuten TV has recently opened new central offices in Barcelona, with more than 180 employees. These offices, located at 22@, are Rakuten TV’s operations center to strengthen its position in Europe The company offers its customers access to TVOD, AVOD and FAST across Europe, with a strong focus on streaming and the freedom to choose the content
In short, Rakuten is expanding its presence in Europe through deals with telecommunications companies and TV platforms. This strategy allows Rakuten TV to better serve its customers and expand into new markets. With a wide selection of content and alliances with major TV platforms, Rakuten TV is consolidating its position as a benchmark in the telecommunications and television industry
