An attractive purchase destination
Osona has become a magnet for buyers, even surpassing its own population with a constant flow of visitors seeking a different shopping experience. The diversity of local foods is the main attraction that attracts the attention of consumers.
A commercial offer that goes beyond
In addition to the gastronomy, the region stands out for sales in drugstores and hygiene products, which exceed what we could expect only from its inhabitants. However, Osona fails to completely meet the demand for home items, such as furniture and appliances, as well as costumes and footwear.
Motivations of buyers
A recent report on consumption habits in Barcelona reveals that the variety and number of products available are key factors that buyers drive to move to Osona. The price also plays an important role, especially in home items.
Competition with Barcelona
Pep Font, a resident of Vic, shared his perspective in a survey, noting that, although competition with Barcelona is complicated, the perception of going to the big city to buy is more a myth than a real need. “Here we have a very complete offer,” he said.
The value of proximity
The associations of merchants in the region emphasize the importance of the proximity and confidence in the quality of the products. “We may not be able to compete with the prices of Ikea, but the durability and comfort of our furniture is incomparable,” said a local seller.
Economic data and consumer trends
According to the latest data, the Osona households, including those of the Lluçanès, allocate 472.50 euros per month for food and basic products, positioning itself as the third most expected region in the Barcelona region.
Purchase behaviors
Families with children are the ones who spend the most, while unipersonal households have a minor. In addition, the increase in the cost of life has led 54% of those respondents to opt for white brands.
Valuation of local offer
At the municipal level, consumers value the commercial offer in Osona with a 6.48 out of 10, emphasizing the importance of schedules and customer service as key aspects for a positive shopping experience.
Commitment to sustainability
In addition, 60% of buyers in the Barcelona region use reusable elements, leading this practice in Osona. The canvas bags are the most popular, followed by cabasses and carts, contributing to a more sustainable purchase.
