Inici » The cold chain: An ironic reflection of modern consumerism

The cold chain: An ironic reflection of modern consumerism

by PREMIUM.CAT
Una etapa de teatro con poca luz, la escena está ambientada con una 'escenografía' minimalista diseñada por Joana Martí. En primer plano, dos 'sillas' simples 'se sientan adyacentes a un' dispensador 'de agua, evocando la atmósfera estéril de una' sala de espera 'corporativa. Detrás de ellos, una gran 'pantalla' muestra un collage de 'videos', 'mensajes de chat' y 'anuncios', insinuando la influencia de la era digital en las narrativas personales. A un lado, un 'agujero' en la pared revela una visión de una 'sala de estar familiar', simbolizando una 'ventana al pasado'. La iluminación, diseñada por Mingo Albir, arroja sombras suaves que bailan en el escenario, mejorando el sentido de 'inquietud' que impregna el aire. La atmósfera está llena de anticipación, ya que la audiencia espera la interpretación de 'La Cadena del Fred'. A medida que las luces se atenúan, el diseño de sonido de Nacho López llena el espacio, creando una experiencia inmersiva. En este momento, la audiencia casi puede sentir el peso de los

A new theatrical perspective

In the world of theater, we often get carried away by the best known productions, forgetting those who, without so much fanfare, bring deep reflections. A brilliant example of this tendency is ‘The Stage of the Fred’, a work that stands out for its sharp criticism of the neoliberal system, presented through a captivating narrative.

A journey to childhood

The plot transports us to the 1990’s, where we follow the perspective of a girl who observes how her family is trapped in a cycle of excessive consumption, while seeking happiness in a world that promises freedom in exchange for materialism. The dramaturgy of Yaiza Berrocal reveals a critical and ironic view of social expectations.

A scenography that speaks

The set design, designed by Joana Martí, is a key element that reinforces the narrative. With a minimalist space that evokes a waiting room, viewers are witnessing the interaction between the protagonist, Lola, and the human resources manager of an ultra -free product company. Through projected images, family history is explored and its relationship with the McCain brand.

A sharp humor

With a sarcastic tone, the work begins with a rampant dance to the rhythm of commercial music, which immediately establishes the ironic and critical atmosphere of production. Lola, masterfully interpreted by Valeria Sorolla, shares with the director her emotional connection with McCain potatoes, revealing how the experiences of her childhood have been intertwined with the consumption of these products.

Family relationships in a changing world

As history progresses, family tensions are revealed, with a father fighting their own nostalgia and a mother trapped in the dream of consumerism that consumes them. The contrast between Lola’s innocent admiration for potatoes and the disappointment of his father reflects the complexity of relationships in a context of social change.

An exceptional cast

The talent of the cast, headed by Sorolla, shines through the interpretations of Montse Esteve, Manel Sans and Pep Planas, who bring depth to their respective characterizations. Chemistry among them enriches the theatrical experience, although it is Sorolla who stands out with his ability to convey the innocence and frustration of his character.

Reflections on consumerism

With a well -structured speech and poignant irony, ‘The Fred’ chain ‘challenges us to reflect on our own obsessions with consumer products. His criticism of the neoliberal system, combined with humor and tragedy, makes this play a theatrical proposal that cannot be overlooked.

This work not only invites us to laugh, but also makes us question the price of our pursuit of happiness in a world where consumption becomes a chimera. Without a doubt, we are facing a production that deserves to be viewed and reflected.

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