Tourism in Spain
The summer holidays are a time awaited for many people. In Spain, tourism is an important sector that contributes to the economy. Every summer season, the number of tourists visiting the country increases, and 2023 was no exception. According to the National Institute of Statistics (INE), the arrival of 85.3 million tourists made Spain the second most visited country in the world.
New technologies at the service of tourism
According to Softtek, a technology company, the integration of new technologies can further enhance the tourist experience. Artificial intelligence is one such technology that can optimize tourists’ time management, suggesting efficient routes and streamlining processes such as hotel check-in or restaurant reservations. In addition, generative artificial intelligence makes it possible to create simulations for hotel staff and adapt interior designs to customer preferences.
Another technology that can improve the tourist experience is robotic process automation (RPA). This technology allows hotels to reduce costs and provide hyper-personalized customer care.
Bots and Machine Learning can provide travelers with instant insights and make personalized recommendations based on their preferences and past behaviors.
Augmented reality (AR) and virtual reality (VR) also have great potential to transform the interaction between guests and hotels. AR allows digital elements to be superimposed on the real world, offering an interactive experience to users. On the other hand, VR creates immersive 3D environments that allow users to experience places and situations virtually.
