Innovative strategies to attract pensioner customers
In these times of constant economic change, banks are looking for innovative ways to attract new customers, especially pensioners. They are implementing various strategies to capture this segment of customers, who tend to be stable and have a guaranteed fixed income.
Domiciliate the pension as an incentive
One of the most popular strategies is to offer financial incentives to pensioners who decide to direct their pension to banks. This implies that the bank receives the retirement payment directly each month, ensuring a constant income for the banking entity. In return, many banks are willing to offer very attractive cash bonuses.
Benefits of attracting pensioners
Banks are interested in attracting pensioners for several reasons. Apart from being stable customers with a fixed income, these customers are likely to use other banking services such as credit cards, insurance or loans. This increases profits for banks and allows them to build a long-term relationship with pensioner customers.
Cash bonuses
To attract this segment of customers, banks are offering cash bonuses that can reach up to 670 euros. Each bank has its own promotions and conditions. Some entities, such as CaixaBank, offer bonuses of up to 250 euros for pensioners who direct their pension. Other banks, such as Cajamar, offer up to 300 euros as a gift for pensions of different amounts. Banco Santander has no fees or conditions and gives away up to 400 euros gross to pensioners who direct their pension. Abanca offers up to 670 euros in bonuses for pensions that meet certain requirements.
Other benefits of direct debiting the pension
In addition to the money that is given away, direct debiting the pension in a bank can offer other benefits. Some banks offer reduced fees, credit cards with no annual fee, discounts on insurance and other financial products. You can also have access to services exclusive to pensioners, such as personalized attention and special offers.
Maximize the benefits of direct debiting your pension
Domiciling the pension can be an excellent opportunity to obtain additional income and enjoy banking benefits. However, it is important to read the fine print and make sure you understand all the terms before making a decision. With a little research and planning, you can maximize the benefits of direct debiting your pension and make the most of bank offers.
conclusion
In short, banks are looking for new ways to attract pensioner customers and are offering cash bonuses for those who decide to direct their pension. In addition to the money that is given away, direct debiting the pension in a bank can provide other benefits and services exclusive to pensioners. It is important to research the available options and choose the one that best suits each person’s needs.
