The success of traditional brands in Europe
In recent years, brands such as Renault, Peugeot, Toyota and Volkswagen have dominated European roads, thanks to their wise decisions in the development of popular models.
The unexpected rise of Jeep
Surprisingly, Jeep, a brand that had previously failed to achieve much success in Europe, has emerged as a standout contender on the continent. This is thanks to the extraordinary performance of its most affordable model, defying the expectations of many.
The Jeep Avenger phenomenon
The Jeep Avenger has exceeded all expectations, accumulating more than 100,000 orders in less than two years. This success has validated the brand’s strategy, demonstrating the demand for an urban SUV with off-road capabilities.
Recognition and projections
Jeep Europe Director Eric Laforge has expressed his satisfaction with the exceptional performance of the Jeep Avenger. This model, with its attractive design, wide range of engines and excellent quality-price ratio, is emerging as a benchmark in its category, challenging established models such as the Renault Captur, the Peugeot 2008, the Volkswagen T-Roc and the Toyota Yaris. Cross.
