The success of the Tiguan in the European market
For several years, the Volkswagen Tiguan has been a mainstay for the German brand, consolidating itself as one of the most popular models in the SUV segment in Europe. Despite its high price compared to competitors such as Seat, Peugeot or Kia, many consumers prefer to invest in a Tiguan, attracted by its prestige and superior quality.
A New Player in Volkswagen’s SUV Range
Looking ahead to 2025, Volkswagen is preparing a renewed strategy for its SUV lineup. Instead of launching an extended version of the Tiguan, known as the Allspace, the brand will opt to introduce the Tayron, a model that will be strategically positioned between the Tiguan and the Touareg, its largest SUV.
A More Robust and Sporty Design
Although official images of the Tayron for the European market have not yet been revealed, its design is expected to be inspired by the aesthetics of the latest generation of the Tiguan, but with a more robust and sporty approach. This new look could attract a clientele looking for something more than basic functionality.
Technical and Differentiating Features
As for the Tayron’s mechanical specifications, Volkswagen has confirmed that all variants will feature automatic transmission and four-wheel drive. This will not only improve its performance on the road, but will also align it more with premium models than with mainstream models.
Expectations for the Future
With the introduction of the Tayron, Volkswagen is seeking not only to diversify its offering in the competitive SUV market, but also to raise its status and attract an audience that values quality and a superior driving experience. If everything follows the planned schedule, the Tayron will be available in 2025, marking a new chapter in the brand’s history.
