A consolidated premium brand
Audi has positioned itself as one of the most valued and solid premium brands on European roads. With a rich history, this manufacturer cannot always boast of making the right decisions at all times.
Audi’s approach to its extensive portfolio
Those who have chosen premium brands as their reference know that manufacturers like Audi usually offer more extensive catalogs than generalists. This approach is possible thanks to the benefits obtained in the sales of their models, allowing them to include options that improve their positioning without necessarily meaning large sales gains.
An example: the Audi A4 Allroad
A good example of this policy is the Audi A4 Allroad, first launched on the market in 2008. Now, after 16 years since its launch, the model seems to have come to an end, mainly due to its difficult start.
The fate of the Audi A4 Allroad
The A4 Allroad is a more adventurous version of the familiar German sedan, characterized by its distinctive design and four-wheel drive. The idea was very successful in 2008, before the full rise of SUVs, being a viable option for those looking for a family but adventurous model.
Internal competition and the final decision
The success of the Audi Q5, which competes in both size and concept, led the German brand to conclude that the adventurous version of the A4 would not continue. The existence of both models competing internally affected the sales figures of the SUV, something that the brand with the four rings has decided to correct.
After years of coexistence, Audi has decided not to continue with this version of the A4, a decision that, although painful for many drivers, seems to be the right one for its future market strategies.
