A Different Festival
Vida is much more than just a music festival. Oriol Rodríguez, the head of culture and coordinator of Revers, has expressed the uniqueness of this event, which stands out for its authenticity, originality, closeness and innovative and careful programming. Although they were initially uncomfortable defining themselves with a denial, the concept of ‘this is not a festival’ has made sense over time. Despite being a festival in the conventional sense, Vida is distinguished by its focus on quality over quantity, prioritizing the comfort and experience of the audience.
Origins and Evolution
Vida emerged as the successor to Faraday, which in turn inherited the legacy of Verano*Freak and other previous events in Vilanova i la Geltrú. This city has been a breeding ground for iconic bands from the Catalan independent scene, which raises the question of whether it was the scene or the festivals that emerged first. The city, with its rich cultural offer, its connectivity and its openness to artistic proposals, has been a favorable environment for the development of events such as Vida.
Cultural Decentralization
Vilanova stands out as a welcoming and vibrant city, with a powerful cultural scene that distinguishes it from other cities of similar size. The city has been a favorable place for cultural life, with a strong associative fabric and an environment conducive to creativity. Despite concerns about gentrification, the decentralization of culture is valued and greater support for cultural proposals outside the metropolitan area of Barcelona is advocated.
Festival Experience
Vida is distinguished by its focus on the comfort of the public, offering services that exceed legal standards and a wide range of high-quality gastronomic offerings. In addition, it focuses on maintaining a humane atmosphere, allowing attendees to enjoy all the concerts from the front row without having to wait in long lines. The festival has maintained horizontal growth, betting on emerging talents and supporting the artistic scene.
Relationship with Sponsors
Vida has managed to establish a harmonious connection between the public, the artists, the environment and the sponsors, integrating sponsorship actions in a way that is coherent with the identity of the festival. The decision not to allow sponsors to carry out actions within the festival stands out, maintaining control over the activities and preserving the integrity of the event.
Anecdotes and Surprises
The Vida has been the scene of numerous anecdotes with renowned artists, although the festival director prefers to maintain a certain distance to preserve professionalism. However, he reveals a funny anecdote with the Madness, highlighting the peculiarity of the interaction with some bands. Furthermore, he anticipates the presence of a surprise group at the next event, keeping the mystery around this revelation.
