Ford’s History in the Automotive Industry
As one of the most experienced automakers in the market, Ford understands that, although their long history gives them advantages, there are situations in the automotive industry that cannot be controlled. A clear example of these changes is the evolution towards completely electric motors, a transformation that has redefined the landscape of the sector forever.
The Future of Electric Vehicles
Many experts firmly believe that in the near future, fully electric cars will dominate the market in terms of sales. However, it is evident that the transition to this new era is developing at a slower pace than anticipated. So far, electric models have achieved lower market share compared to their internal combustion and hybrid counterparts.
Ford Adapts its Strategy
Faced with this slow evolution, numerous manufacturers have begun to reformulate their strategies and make significant announcements about their future plans. Ford, in particular, has admitted that, unlike their 2021 statements, in which they committed to becoming an all-electric brand in Europe by 2030, they will continue to offer combustion vehicles. This decision reflects the current market reality, which has proven to be more complex than many anticipated.
Reflections from Ford Leaders
Marin Gjaja, chief operating officer at Ford’s Model E electrification division, shared his perspective on this reassessment: “We do not consider a complete shift to electrification by 2030 to be the best alternative for either our business or our consumers.” Furthermore, he added that customer feedback indicates that this initial goal was too ambitious, and that the industry has had to recognize this harsh reality.
A Diversified Competitive Offense
Ford’s proposal implies a more diversified offer, ensuring that they will compete aggressively in several categories: from internal combustion vehicles to battery electric and hybrid models. The company has identified that consumers seek to have the freedom to choose the type of propulsion and vehicle that best suits their needs. This adaptability could be key to meeting changing market demands.
Conclusion
In short, Ford is adjusting its approach to align with the current reality of the automotive market, particularly as it relates to electrification. The need to adapt and diversify their product portfolio reflects a deep understanding of consumer expectations and the competitive environment in which they operate.
