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Generalist Brands: Innovation that Rivals Premium

by PREMIUM.CAT
un televisor de pantalla plana amb una vista de la muntanya al fons i una posta de sol rosada a la distància sobre un fons negre, Andries Stock, uhd 8 k, una representació per ordinador, purisme

A New Horizon in the Automotive Market

The contemporary automotive landscape reveals significant differences between mainstream manufacturers and premium brands, both in terms of reputation and pricing. However, a notable shift has begun to take shape in recent years, as many of these manufacturers have raised their standards of design, technology and quality, especially in their more sophisticated models.

Skoda: From Budget Brand to Quality Benchmark

A clear example of this transformation is Skoda, which has presented its renewed versions of the Superb and the Kodiaq. These vehicles not only stand out for their modern aesthetics and high-end finishes, but also demonstrate that Skoda has left behind its old label as a low-cost brand, by partnering with the Volkswagen group to improve the quality of its offer.

Innovations in Automatic Transmissions

One of the most notable surprises in the field of automatic transmissions has been Skoda’s innovative approach. Traditionally, such developments were more common in premium brands, which makes Skoda’s initiative particularly noteworthy.

A Radical Change in the Gear Selector

Skoda’s new models have completely eliminated the manual transmission option, incorporating a gear selector that is located behind the steering wheel, a trend that has become common in many electric vehicles. This decision not only modernizes the driving experience, but also adapts drivers to future electric cars, where interaction with the vehicle will be different.

The Interior Design Perspective

Dimitrios Darkoudis, Skoda’s head of interior design, has shared his vision on this evolution. According to him, “Automatic gearboxes are set to become the norm due to their superior efficiency compared to manual ones. In addition, this transition makes it easier for drivers to get to grips with electric cars, where user intervention will be minimal in most cases.”

Reflections on the Automotive Future

The evolution of mainstream brands such as Skoda shows a clear trend towards innovation and quality, blurring the lines between economy and premium. This shift not only benefits consumers by offering more accessible options, but also suggests a future where technology and sustainability play a crucial role in the development of the automotive industry.

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