A new advertising approach
Some time ago, a newspaper used the slogan ‘If we ever publish that cows fly, believe it’ to highlight the reliability of its news, even if it seemed incredible. This advertising campaign sought to convey confidence in the veracity of its information, no matter how implausible it may seem.
Twister’s legacy
In the past, the movie Twister (Jan de Bont, 1996) showed cows flying in a plot that combined adventure and natural disasters. This film, directed by Jan de Bont, stood out for its charm, sense of humor and striking special effects that, even today, maintain their impact.
Produced by Steven Spielberg, Twister became a powerful blockbuster that awakened nostalgia for a golden age of entertainment cinema. The film, full of ingredients that made Amblin great, the dream factory created by the director of Jaws and Raiders of the Lost Ark, continues to be remembered for its visual and narrative impact.
The rebirth of Twisters
Hollywood has decided to revive the 90s hit with a new version of Twister, titled Twisters. This new film, which does not clearly fit as a remake, sequel or reboot, seeks to recover the essence of the original by presenting two groups of tornado hunters facing extreme dangers in the name of science.
Twisters, with its updated approach, addresses topics such as humans’ attempt to dominate a nature that rebels in the midst of the planet’s climate transformation. Although the film focuses on spectacle, it also raises reflections on scientific competitiveness and the shamelessness of powerful businessmen who take advantage of natural disasters for their personal benefit.
A new perspective
Despite efforts to revitalize the story, the remake of Twisters directed by Lee Isaac Chung lacks the enjoyable soul of the original. The film takes itself too seriously, losing some of the charm and excitement that characterized Twister. Although it attempts to address serious themes, its tone is misguided, leading the film to inconsequentiality.
The protagonists, played by Daisy Edgar-Jones and Glen Powell, fail to capture the spark that the characters of Helen Hunt and Bill Paxton ignited in the original version. In short, Twisters offers light entertainment, but lacks the personality and magic that characterized its predecessor.
Conclusion
The Twisters revival, while attempting to revive the excitement of the original, fails to capture the essence that made Twister an iconic film. Despite its efforts, the remake lacks the charm, excitement and magic that characterized its predecessor, leaving viewers with light but insubstantial entertainment.
