Humana Fundación Pueblo para Pueblo, leader in sales of stolen goods from Segona mà
The non-profit organization Humana Fundación Pueblo para Pueblo has achieved a huge sales success in the year 2023. With a total of 3 million pieces of clothing sold, they have experienced an increase of 13% compared to the previous year . This figure consolidates Humana as the first operator of second-hand fashion stores in Catalonia in terms of number of customers.
The rise of reused fashion
The figures published by Humana reflect the boom in the reused fashion sector. This growth is due to several factors, such as increased demand, greater environmental awareness among consumers and the discovery of new shopping experiences. In addition, the affordable prices of second-hand clothes are an attractive option in a context of inflation.
Confidence in Humana’s management model
Humana’s Director of Projects and External Relations, Rafael Mas, has emphasized that the results of 2023 demonstrate confidence in the entity’s management model. This model is based on the improvement of the shopping experience, a wide offer of second-hand fashion in continuous rotation and the talent of the teams involved in the management of the textile.
The constant growth of second-hand fashion
According to Rafael Mas, the growth of second-hand fashion has been noticeable since 2015. Although it was affected by the effects of confinement, the sector has been gradually recovering year after year. Today, second-hand clothing has become the first choice for a growing number of consumers aware of environmental and sustainability issues.
The process of collecting and reusing clothes
Humana collects clothing donations through its 1,400 green containers distributed along public roads and in its stores. Last year, they recovered 18.7 million pieces of clothing, of which the best are destined for reuse. With the profits obtained, Humana promotes development cooperation projects in Southern countries and social actions in closer territories.
The importance of reusing clothes
The reuse of clothes is essential to reduce textile consumption and promote a more sustainable model with less environmental and climate impact. Currently, each Catalan generates 22 kg of textile waste in a year, but only 12% of this is collected selectively, according to the Waste Agency of Catalonia.
