Various Designed Strategies
Although Toyota and Lexus operate in parallel, their market tactics reflect different visions. While Toyota takes a broad approach with multiple options for each customer segment, Lexus sticks to a more selective approach, focusing on what premium customers want. The recent introduction of the LBX model perfectly illustrates this strategy.
A different SUV in an unusual segment
With its new proposal, Lexus enters the competitive field of urban SUVs, a field in which few luxury vehicle manufacturers dare to compete. The LBX is presented as an intriguing alternative with similar proportions to the Toyota Yaris Cross, but with a significantly higher price positioning.
The impact of price on consumer decisions
The big question that worries many potential customers is the validity of the additional investment involved in opting for the Lexus over its Toyota counterpart. With the Toyota’s entry-level model sitting close to 25,000 euros, while the LBX starts at 31,000 euros, the decision is complicated by this 6,000-euro price difference.
Differences that go beyond price
The distinctions between this duo of vehicles go beyond the simple price tag. One of the key aspects is its mechanics: the Toyota offers a plug-in hybrid version with 116 hp, while the Lexus exceeds this figure with 136 hp, providing a noticeable reaction in high-speed conditions.
Technology and comfort at different levels
In terms of equipment, the Lexus undoubtedly excels with cutting-edge technology and luxury materials. However, the Toyota does not lag behind with a wide range of driving aids and safety systems. Surprisingly, the Toyota model has almost 400 liters of space in the trunk, surpassing the 50 liters of the Lexus, a detail that can be decisive for those who need a more familiar vehicle.
Luxury versus everyday practicality
Despite Lexus’ excellence as a luxury brand, many question whether it’s really worth shelling out that much extra for the LBX over the Toyota. The latter can be the ideal solution for those looking for a functional and accessible vehicle for daily use without needing the added luxury of a premium model.
The future of brands in a changing market
With an ever-evolving automotive landscape, Lexus’ bold move could set a trend in the luxury sector. The ability to fuse innovative design with everyday functionality will be key for brands looking to stay relevant and capture the attention of new customers in an increasingly demanding market.
