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The Volkswagen Passat: between tradition and the challenge of the market

by PREMIUM.CAT
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The Passat’s Shining Past

The Volkswagen Passat has been a mainstay of the German brand for decades, becoming synonymous with quality and reliability in the sedan sector. However, the arrival of SUVs has drastically changed the automotive landscape, relegating this iconic model to the background in terms of sales.

Transformations in the New Generation

In its latest iteration, Volkswagen has made a bold decision by abandoning the traditional sedan body in favour of an estate version. This choice responds to a growing trend, especially in Northern Europe, where estate cars remain highly valued for their versatility and space.

Advantages of Family Setup

The new Passat estate not only stands out for its practical design, but also offers a superior driving experience compared to other SUVs of its size. With a boot capacity of up to 690 litres, it is positioned as an ideal choice for those seeking comfort and load capacity.

Price and Competitiveness Challenges

Despite its improvements in technology and mechanics, the Passat faces a significant hurdle: its price. With a starting cost approaching €45,000, even with discounts, many potential buyers could be put off by the high cost, especially in a market where options are plentiful.

Costs of Higher Versions

Those interested in more equipped versions or the PHEV variant could face prices in excess of €60,000. This figure may seem exorbitant, considering that the Passat has lost some of its appeal in a market dominated by SUVs and crossovers.

The Essence of the Passat in the Future

Despite its challenges, the Passat remains a symbol of quality and comfort, offering features that outperform many mainstream brands. The key to its future could lie in finding a balance between its heritage and current market demands, as well as adapting to changing consumer preferences.

Final Thoughts

The Volkswagen Passat is at a crossroads. Its rich history and reputation are under threat from an ever-evolving competitive environment. How the brand addresses these issues in the coming years will determine whether this classic can regain its place in the hearts of European drivers.

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