Increased tourism spending
During 2024, each visitor to the Alt Penedès has launched an average of 405 euros, marking an impressive 25% increase over the previous year, where the figure was 324 euros. This data is one of the highlights of the annual report prepared by the Diputació de Barcelona on tourist activity in the region.
Distribution of expenditure
Of these 405 euros, a significant part, 181 euros, are used for transport to arrive and leave, while 115 euros are spent on various activities and 108 euros are engaged in accommodation. These figures highlight an increasing interest in the region’s tourist offer.
Expense trends year by year
The average spending of tourists has experienced fluctuations in recent years. By 2022, the average was 328 euros, and by 2023 it dropped slightly to 324 euros. However, by 2024 it has shown a significant increase, with a daily expense that reached 44.5 euros, compared to the 35.8 euros of the previous year, reflecting an increase of 24%.
Analysis of daily expenditure
In the field of daily expenditure, most funds were used to eat and drinks, with an average of 31.5 euros a day. In contrast, purchases, leisure, entertainment and internal transport meant significantly smaller amounts, with 7.8 euros, 2.3 euros and 2.1 euros respectively.
Motivations of visitors
Most tourists who visit the Alt Penedès do so for leisure reasons, representing 43.1% of the total. Professional trips are 29.4%, while personal visits are 27.5%. This trend emphasizes the importance of wine tourism, a sector that has been one of the strategic axes of development in the region.
The growth of wine tourism
The diversified offer of wineries, restaurants and accommodation options, together with the cultural offer, has paid significant fruits, attracting visitors seeking unique experiences.
Comparison with Catalonia
At the Catalan level, the average spending per tourist has reached 616 euros, 12% more than 2023, when it was 551 euros. The Alt Penedès aspires to increase its competitiveness and approach these average numbers to strengthen its position as a favorite tourist destination.
Future goals
With this growth, the Alt Penedès is positioned to continue to attract more tourists, promoting its economy and improving its infrastructure for a promising future.
