An award that celebrates innovation
At a time of celebration, BBVA was recently recognized by the prestigious financial magazine The Banker as the best bank in Spain. This award, which the entity had already won the previous year, emphasizes its firm dedication to innovation and digitalization, as well as its commitment to sustainability.
Technology -based leadership
Peio Belausteguigoitia, director general of BBVA in Spain, said that this recognition is a testament to the team’s collective effort. “This distinction motivates us to continue advancing with the latest technologies to provide a unique experience to our customers,” he added.
Artificial intelligence as a strategic pillar
One of the key factors that has contributed to this distinction is the implementation of more than 1,100 models of artificial intelligence. This technology allows BBVA to anticipate the needs of its customers and offer personalized solutions that meet their particular circumstances.
Safety and confidence in the digital world
With the increasing importance of cybersecurity, BBVA has strengthened its protection measures through advanced systems that use artificial intelligence and automatic learning. The institution has introduced methods of biometric authentication and has launched awareness campaigns such as ‘cybersencillo’ to educate customers about digital risks.
A commitment to sustainability
Sustainability is another of the fundamental pillars in which BBVA has focused its efforts. The entity has been active in the promotion of electric mobility and the financing of renewable energy installations, with 80% of its portfolio of loans oriented to clients with minor carbon footprints.
Positive impact on the community
Since its inception in 2007, the BBVA Microfinance Foundation has supported millions of low -resource entrepreneurs, an initiative that has been recognized by The Banker as a reference model in financial inclusion.
A vision of the future
David Puente, Global Customer Solution Manager at BBVA, emphasized that this award is a reflection of his digital strategy, which seeks to make life easier for customers and open new opportunities. With this recognition, BBVA reaffirms his commitment to innovation, sustainability and exceptional customer service.
