An Innovation to Boost Local Trade
Just one year ago, the Sant Feliu City Council presented an economic innovation that aimed to boost local commerce: La Rosa, the city’s first currency. This initiative was awarded with an honorable mention in the “VI Contest of Technological Ideas for the Retail Trade” of the Spanish Federation of Municipalities and Provinces last February. The main objective of this local currency is to promote trade in the city, establish closer relations with citizens and boost economic activity, as well as to build customer loyalty.
Success Data
Since its creation on March 27, 2023, a total of 1434 people have used La Rosa to carry out commercial transactions. During this year, a total of 3990 transactions were made with an economic value of purchases of €136,090.43. These transactions have been carried out exclusively in local businesses, thus demonstrating support for the local economy.
Membership of Local Trade
13% of commercial establishments in Sant Feliu, a total of 101 businesses, have joined this initiative. These establishments belong to different sectors, such as fashion and accessories, leisure and culture, professional services, catering, hairdressing and beauty centers, and food.
Continuous Growth
During the first months of 2024, 9 new commercial establishments have been registered and 217 people have joined this initiative. Of this new clientele, 204 people have used La Rosa to make purchases.
Bonus Campaigns
To continue promoting the use of La Rosa, the City Council has launched two bonus campaigns this year. In these campaigns, customers could get an additional 30% of Roses up to a maximum of 100 euros for every 100 euros spent on purchases. These campaigns have been successful and have contributed to the increase in transactions with La Rosa.
Results of the Campaigns
During the period of the bonus campaigns, it has been observed that 91% of the transactions with La Rosa have been completed. This shows how attractive these campaigns are to customers and their impact on local currency usage.
The Future of La Rosa
According to Jaume Manyoses, Councilor for Economic Activity of Sant Feliu City Council, a third bonus campaign is planned to coincide with the Spring Festival. This initiative will continue to promote the use of La Rosa and it is expected that more people and businesses will join in the future. Constant monitoring will be done to evaluate the evolution of the local currency and its repercussions on the economy of Sant Feliu.
conclusion
La Rosa, the local currency of Sant Feliu, has been a successful innovation to boost local commerce. With an increasing number of people and businesses joining, this initiative has proven to be an effective tool to boost the local economy and establish closer relations with citizens. Bonus campaigns have been a key factor in La Rosa’s success, and it is expected that this local currency will continue to grow and have a positive impact on the city of Sant Feliu.
